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I wrote a Manifesto. Here's why.

22/12/2025

I wrote a Manifesto. Here's why.

Last month I wrote about the LLM Economy. About the 3,500% increase in AI-driven traffic, the shift from keywords to conversations, and the brands becoming invisible because they optimised for the wrong thing.

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The New AI Stack

26/06/2025

The New AI Stack

Back in May, I wrote about the shift from AI assistants to autonomous agents - what I called the emergence of the "Agentic Enterprise."

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Beyond Optimised Agents

22/03/2025

Beyond Optimised Agents

While attending the Adobe Summit this year, I found myself surrounded by impressive demonstrations of AI agent technology.

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Beyond Keywords:

23/02/2025

Beyond Keywords:

Let's not beat around the bush. The search landscape of 2025 looks nothing like what we imagined even a year ago.

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Twin Transformation

22/12/2024

Twin Transformation

As we close out 2024, enterprises are discovering a costly truth: running digital and sustainability transformations in parallel isn't just inefficient - it's a strategic liability.

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Citizen X:

17/11/2024

Citizen X:

Here's a striking statistic to start your day: 84% of government decision-makers plan to invest in GenAI next year.

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Content 2.0

02/10/2024

Content 2.0

AI-Powered Content Evolution: Revolutionising Your Marketing Processes

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AI on Trial

18/09/2024

AI on Trial

The question of whether or not to grant AI legal personhood is gaining traction as AI systems become increasingly sophisticated.

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